Director of Sales & Marketing

Full Time, Exp - 5+ years

Posted on
January 31,2023

Director Sales and Marketing


Develop and implement sales and marketing strategies for the hotel to ensure revenue and room night sales goals are achieved, sales and marketing strategies are set, tactical plans are created and implemented and results are monitored and achieved.

As the Director of Sales and Marketing, you will need to stay one step ahead. Be perceptive to client needs; take ownership for getting things done and work seamlessly with others to ensure successful client/guest experience.


• Achieve budgeted revenues and personal/team sales goals and maximize profitability. Participate in the preparation of the annual departmental operating budget, the hotel marketing plan and business plan, and financial plans.

• Create and implement sales plans that drive measurable incremental occupancy, increase average rates, increase volume, food, beverage and banquet sales.

• Review monthly reports and sales forecasts to analyze current/potential market and sales trends, coordinate activities to increase revenue and market share and monitor performance to ensure actual sales meet or exceed established revenue plan.

• Create and develop special events and sales blitzes to showcase the hotel to potential clients. Attend trade shows and major market events locally and nationally to promote new business and increase sales and marketing opportunities for the hotel.

• Direct day-to-day sales activities, plan and assign work and establish performance and development goals for team members. Provide mentoring, coaching and regular feedback to help manage conflict, improve team member performance and recognize good performance.

• Educate, train and motivate sales and catering teams to achieve hotel revenue goals. Ensure staff has the information, market data, tools and equipment to successfully carry out job duties.

• Develop and maintain relationships with key clients and outside contacts (example: guests, airlines, wholesalers, travel agencies, ad agencies, local community groups) in order to produce group and/or convention business, to include room sales, food and beverage sales and catering/banquet services.

• Schedule conventions and/or business group activities at the hotel and coordinate with other hotel-level departments to facilitate services agreed upon by the Sales office and prospective clients.

• Communicate to appropriate departments all pertinent information, requirements and special needs for arriving VIPs, large groups and other key guests.

• Lead marketing efforts to upsell guests on hotel services, offerings and amenities.

• Identify operational problems that reduce the effectiveness of marketing activities and overall hotel sales performance and work with appropriate department on solutions.

• Develop awareness and reputation of the hotel and the brand in the local community; may serve as the hotel representative for media-related inquiries.

• Work closely with key business leaders, officials and representatives of local community groups within the city to ensure constant high-profile exposure for the hotel.

• Perform other duties as assigned. May also serve as manager on duty.


• Bachelor’s degree in Hospitality Management, Business Administration, Marketing or related field

• Five or more years of experience in a hospitality or hotel sales and marketing setting with direct supervisory experience over a sales team.

• Strong knowledge of local businesses and business trends required.

• Experience in selling multiple market segments required. Must possess exceptional negotiating skills

• Skilled in the use of computer and software programs associated with Sales and Catering, such as Delphi Salesforce, ONQ, R&I and other hotel property management systems; Strong computer skills utilizing Microsoft Outlook, Word and Excel

• Dynamic, enthusiastic, creative leader who thrives under pressure and can perform multiple functions and troubleshoot when needed

• Strong organizational skills including follow up, time management, ability to multi-task and manage multiple priorities in a fast-paced environment

• Ability to positively communicate and interact with all hotel departments

• Knowledge of the local market preferred

• Fulfills Manager-on-Duty shifts, as needed

• Pre-employment drug test and background check required


• Eligible full-time team members are offered a comprehensive benefits package including medical, dental, vision, paid time off, and paid holiday

Doubletree by Hilton

Greenway Plaza Houston, TX